According to a report published by Texas Tech University, companies who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being loyal customers.” Another study published by Convince&Convert found that 53% of Americans who follow companies in social are more loyal to those companies.

You take control when you drive the internet conversation as it pertains to your company – which in turn will improve customer loyalty.

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