Every opportunity you have to increase company visibility is valuable. Your social media networks are just new channels for your company’s voice. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your company after seeing your presence on multiple networks.